Introducing: The Art in Res #CollectorEducation Series

For anyone who is not totally immersed in the art world –– studies it, lives it, breathes it –– we know how foreign and strange a world it can seem. We also recognize that with the “Collector” title comes the possibly overwhelming yet super fun and exciting responsibility on your own behalf to educate yourself on your growing interest and love of art. For that, we are here to help!

Like any investment, you should know the true worth of your investment and why you should feel good about that purchase. Don’t worry, Art in Res is here. We are beginning a new #CollectorEducation Series that provides you with a fun and informative roadmap for understanding the value of your art purchases and growing curated collection.

Whether we are aware of it or not, when we purchase original art, we are engaging in its complex market. Seemingly elusive, the Art Market is actually tied to something we engage with daily and are familiar with –– the Stock Market. Like stocks or bonds, art has the potential for a valuable return on investment. That may seem like a strange connection or it may seem logical, but at its core, it really just has to do with art’s potential ability for increasing in value over time –– its investment value. This, along with many other topics, is something we plan to delve into within this #CollectorEducation Series.

In this series we aim to break down some of the more elusive Art Market and Art Collector topics including the following:

• Why Does Art Cost What is Costs?: Overcoming Sticker Shock for the Newbie Art Collector.
• This one is a doozy! So in order to turn these big-gulp concepts into more tasty lite-bites we are breaking this down into a three-part sub-series:
1. Tangible Costs
2. Intangible Costs
3. Immediate Costs
• Art as an Investment: One of the many ways your art gives back to you!
• How to Read the Artist Bio: What does all that boring information mean and why should I care?
• Photography. What is it? How do I collect it?
• Limited Editions: What makes them limited?
• Affordable v. Cheap: Yes, there is a difference.

Keep an eye out for these articles to publish soon. We all think art is awesome, so we hope you enjoy learning about this fascinating, fun, yet complex topic. If there is something that you have a specific question about that you don’t think is covered in this list or we haven’t answered, please feel free to reach out to us directly. We’d love to hear from you! You can message Mel Reese and Noni Culotta directly at mel@artinres.com/@melaniereese and noni@artinres.com/@austinartscout respectively.

Hi! I’m Mel and I’m an artist and curator on Art in Res. As an emerging career artist in NYC, I have been a practicing artist for the past 15 years and received my Master of Fine Arts (MFA) degree from The School of Visual Arts (SVA).

Art in Res has been a great way to sell my work and connect with my collectors. Through the direct messenger feature collectors and I can discuss any questions they may have about my process and inspiration as well as inquiries about the materials I use or even framing questions. But there are many questions about art that are not particularly easy or simple to answer –– art is complex!

For that reason I’ve decided to collaborate with Art in Res to develop the #CollectorEducation Series, a fun and informative guide geared toward helping the contemporary fine art collector understand the value of their art purchases.

Mel
@melaniereese
mel@artinres.com

Hi! I’m Noni, one of the Art in Res founders. Like yourself, I am a budding art collector. I’m currently fascinated by the changing landscape of the art world and how it is affecting the way we think about and invest in art! Here’s my hot take:

As the art world continues to veer rapidly away from in-person viewing and into the safety of the online realm, sales are also trending away from brick-and-mortar galleries to the more innovative, direct-to-consumer platforms like Art in Res. With this also comes the shift in our understanding of how artwork is priced.

These days, with platforms like Art in Res making collecting fine art more accessible than ever by allowing artwork to sell directly from studios to collectors in affordable installment purchases, an entirely new wave of art collectors is being cultivated. These are people who love and buy art, but don’t necessarily identify as traditional “collectors”, a label often associated with high-profile men in suits flanked by advisors writing checks for investment pieces.

The new wave art collector invests in art not purely from a financial angle, but with a lot of worth placed on the value the art itself adds to the life of the buyer and their kin. Even so, these collectors should be just as knowledgeable about their investment, for whenever you buy a work of original fine art, you are investing in value beyond what is perceivable to the eye. That value will be with you for a lifetime, so you should want to understand and appreciate it. We are here to help you do just that!

Noni
@theaustinartscout noni@artinres.com